Phantone.fm
Verified Audio Intelligence

Turn every sound into a verified action.

Phantone connects acoustically signaled media to personalized digital experiences and independently verifiable impressions—across live events, broadcast, radio, and connected environments.

U.S. Patent Pending
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No scanning
Experiences can activate without QR codes or promo-code entry.
On-device detection
Raw microphone audio is processed locally and is not uploaded to Phantone.
Verifiable records
Newly counted impressions can be independently checked against an append-only transparency log.

Works through participating apps equipped with the Phantone SDK. No scanning, typing, or promo code is required at the moment of activation.

The Phantone Moment

One signal. Personalized experiences for every participating audience.

A stadium announcement can unlock an in-venue offer. The same signaled audio reaching a livestream can trigger different content for at-home viewers. Phantone resolves the right experience based on the campaign, app, permissions, and available context.

For the Brand
Encoding · In-band

A pro sports team signals its halftime PA. A TV network watermarks the ad break. A radio station encodes the sponsor spot before it goes to air. A concert venue layers a signal into the opening act. In every case: the audio is unchanged. The experience is not.

For the Fan / Consumer
FANS ONLY
20% off team store, next 30 minutes. Tap to claim.
Verified·signed

A personalized discount that only unlocks for verified listeners. Time-limited, location-aware, exclusive. No coupon code. No scanning. The audio was the key.

All three can be configured simultaneously per campaign. What triggers is up to you.

How It Works

Four steps. Works inside your existing audio chain.

STEP 1

Signal the audio

Add an imperceptible acoustic token to recorded or live media.

Encoder · neural audio watermarking
STEP 2

Play it through the existing audio chain

Use the same broadcast, PA, streaming, radio, or playback workflow.

Broadcast · PA · streaming · radio
STEP 3

Detect and resolve

A participating device in a supported listening state recovers the token and resolves the configured experience.

iOS · Android · on-device decoding
STEP 4

Count and verify

Repeated detections are collapsed, qualifying impressions are recorded, and verifiable evidence is made available for audit.

Deduplication · transparency log · signed credential
Built For

Every industry where audio moves people — Phantone makes it move them further.

Pro Sports Teams & Leagues

Signal the stadium PA. Every fan with the team app open gets a personalized halftime offer — and you get a verified impression for each one.

Verified impressions among fans with your app open

See how

Live Events & Concerts

Signal the PA. App users in the venue get exclusive artist content — livestream viewers get a different offer.

In-venue and at-home audiences — different experiences, same signal

See how

TV Networks & Broadcast

Watermark an ad break. Every household with a participating app that hears it is logged — verified per device, not panel-extrapolated.

Per-device verified — not panel-extrapolated

See how

Radio Networks & Audio

Encode a sponsor spot. Listeners running your app or the sponsor's get an exclusive offer within seconds of it airing.

Listener attribution your sponsors haven't seen before

See how

Automotive Brands & Agencies

A spot airs; listeners with the brand app see a dealer offer for their market — no clicks, no promo code.

Dealer offer for their market, no code required

See how

XR & AR Platforms

The headliner hits the drop. Every fan with your AR app open decodes the cue and the same effect fires across the crowd — no marker, no QR.

A shared AR moment, triggered by the sound in the room.

See how
Why Phantone

From acoustic exposure to independently verifiable impression.

Patent-pending attribution architecture
0 bytes
Of audio ever leaves the listener's device
Signed
Every campaign carries a cryptographically signed credential
In-band
Full-spectrum signal — not ultrasonic, not codec-fragile

Audio never leaves the device

Detection runs entirely on the listener's device. There is no recording, no audio upload, and no record of what anyone was listening to — the SDK reads a signal we put there ourselves.

To attribute an impression and deliver the right experience, the SDK also reports device and session information, and location where the user has granted permission. What we collect, why, and how long we keep it is set out in full in our Privacy Policy and DPA.

Verifiable, not self-reported

Each qualifying detection is resolved to the appropriate campaign and evaluated against the platform's trust, deduplication, and delivery rules. A newly counted impression can then be committed to an append-only transparency log and associated with a signed credential referencing that commitment—giving authorized partners a way to verify the record without relying solely on Phantone's dashboard.

Launch Partners

Built for organizations that measure reach in millions.

Phantone is in active development with early design partners. We're selecting a limited number of launch deployments now.

Common Questions

Questions we hear from every enterprise buyer.

Founding Team

The team behind Phantone

Built at the intersection of technology, media, measurement, and market execution.

Portrait of Matthew Loughran, EMBA

Matthew Loughran, EMBA

Co-founder & CEO

Matthew Loughran is a technology entrepreneur, operator, and AI systems builder with 20+ years of experience spanning fintech, payment infrastructure, artificial intelligence, and emerging technology. He is the 2026 Folsom Entrepreneur of the Year, a Laudato Si Business Impact Award recipient, Executive Director of TEDxFolsom, and founder of Folsom Cordova Tech Week. At Phantone, Matthew leads strategy, commercialization, partnerships, fundraising, and product vision, focused on building the infrastructure connecting real-world media exposure to measurable, verifiable digital experiences.

Portrait of Yevhen Pervushyn

Yevhen Pervushyn

Co-founder & CTO

Yevhen Pervushyn is a technology executive, cybersecurity researcher, and systems architect with nearly 20 years of experience across AI, distributed systems, blockchain, offensive security, and backend infrastructure. He has presented research at DEF CON's Red Team Village and the SANS AI Cybersecurity Forum and completed the CTO Program at UC Berkeley Executive Education. As Co-founder and CTO of Phantone, Yevhen leads technology strategy, platform architecture, and engineering, building the measurement, attribution, privacy, and cryptographic verification infrastructure behind the platform.

Portrait of Chantelle Borrelli

Chantelle Borrelli

Co-founder

Chantelle Borrelli is a capital markets executive, media strategist, and go-to-market leader with deep experience launching ventures, building investor and strategic relationships, and translating complex ideas into compelling market narratives. A former Head of Communications at a TSX-listed company and spokesperson for a prominent U.S. hedge fund, she has led more than 150 high-net-worth investor roadshows across North America, appeared on Bloomberg, NBC, Yahoo Finance, and KITCO News, and raised $3 million in seed capital for her own venture. At Phantone, Chantelle leads go-to-market strategy, market positioning, strategic partnerships, and commercial growth.

Your audience already hears the moment. Make it actionable—and verifiable.

Every Phantone deployment is scoped to your audio chain, your audience, and the experience you want to create. No platform fees until you're in production. Every onboarding includes a dedicated account manager.

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